Identity Exploration · 2024

Thomas Peng

Four typographic registers. Graphic design background, AI agent engineering practice. Each system is a resolved wordmark with monogram.

Client Thomas Peng
Discipline Brand Identity
Registers 04
Fonts Variable, self-hosted

Grotesk Minimal

Cabinet Grotesk · Contemporary, confident, quiet

Wordmark · Large

Thomas Peng

Wordmark · Dark

Thomas Peng

Wordmark · Small

Thomas Peng

Monogram System

32px Favicon

Monogram · Dark

32px Favicon

In-Context Lockup · Site Header

Thomas Peng
Thomas Peng
01 Cabinet Grotesk Variable, wght 500, tracking -0.02em. Contemporary grotesque with low-contrast strokes. Refs: Linear, Vercel, Aesop. Monogram: live "TP" in CabinetGrotesk, tightly kerned inside a 1px circle at an 80px diameter. No freehand paths.

Editorial Serif

Sentient · Refined, literary, intellectual

Wordmark · Large

Thomas Peng

Wordmark · Dark

Thomas Peng

Wordmark · Small

Thomas Peng

Monogram System

32px Favicon

Monogram · Dark

32px Favicon

In-Context Lockup · Site Header

Thomas Peng
Thomas Peng
02 Sentient Variable, wght 300 (light), optical spacing, onum + liga features enabled. High-contrast humanist serif. Refs: A24, Aesop, literary mastheads. Monogram: live "P" in Sentient at 4.5rem, plus "TP" in a 1px ruled square. Warm near-ochre paper, deep umber ink.

Swiss Modernist

General Sans · Vignelli restraint, uppercase grid

Wordmark · Large

Thomas Peng

Wordmark · Dark

Thomas Peng

Wordmark · Small

Thomas Peng

Monogram System

32px Favicon

Monogram · Dark

32px Favicon

In-Context Lockup · Site Header

Thomas Peng
Thomas Peng
03 General Sans Variable, wght 400, letter-spacing 0.12em, text-transform uppercase. Geometric-neutral grotesque with tight stroke uniformity. Refs: Helvetica canon, Vignelli, Unimark. Monogram: live "T" and "P" set in GeneralSans, stacked on a hairline rule, grid-aligned. Near-neutral cool palette.

Mono Precision

JetBrains Mono · Engineered, exact, understated

Wordmark · Large

thomas peng

Wordmark · Dark

thomas peng

Wordmark · Small

thomas peng

Monogram System

32px Favicon

Monogram · Dark

32px Favicon

In-Context Lockup · Site Header

thomas peng
thomas peng
04 JetBrains Mono Variable, wght 300, tracking 0.04em, lowercase. Fixed-width strokes signal precision and craft without terminal aesthetics. Refs: Gaspard, Framer, Stripe (engineering brand). Monogram: live "tp" in JetBrainsMono inside a 1px ruled square, 80px. Cold teal-neutral ink on near-white paper.